NEW YORK – Shopify Inc . (NYSE:SHOP), a commerce technology company, reported that its merchants saw a record-breaking $11.5 billion in sales during the Black Friday-Cyber Monday (BFCM) weekend, marking a 24% increase from the previous year.
The sales surge began in New Zealand early Friday and continued until late Monday in California, with over 76 million customers worldwide purchasing from Shopify-powered brands. The peak of the shopping event occurred at 12:01 PM EST on Black Friday, when sales hit $4.6 million per minute.
Shopify’s President Harley Finkelstein commented on the success, highlighting the transformation of Black Friday into a global event where businesses of all sizes can participate. He emphasized Shopify’s role in amplifying the entrepreneurial spirit and celebrating merchant achievements on a global scale.
Key statistics from the BFCM weekend include:
- A total of $11.5 billion in global sales from Shopify merchants.
- Over 76 million consumers worldwide made purchases from Shopify-powered brands.
- More than 16,500 entrepreneurs recorded their first sale on the platform.
- A record number of merchants, exceeding 67,000, experienced their highest-selling day on Shopify.
- The most popular product categories were Clothing Tops, Cosmetics, Fitness & Nutrition, Pants, and Activewear.
- The average cart size was $108.56, with the top-selling countries being the US, UK, Australia, Canada, and Germany.
- Cross-border orders accounted for 16% of all global orders.
- A significant increase in the use of Shop Pay, with a 58% rise in sales processed through the payment method.
Additionally, Shopify’s technical infrastructure handled substantial data traffic throughout the weekend. The company processed 57.3 petabytes of data, handled 1.19 trillion edge requests, and performed 10.5 trillion database queries and 1.17 trillion database writes. On Black Friday alone, Shopify’s systems managed 284 million requests per minute at the edge and over 80 million on app servers, pushing 12TB of data per minute.
This year’s BFCM event not only showcased the robust sales performance of Shopify merchants but also demonstrated the company’s technological reliability and capacity to handle peak online shopping periods. The information provided is based on a press release statement from Shopify Inc.
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